ATAC mobile ticketing app


Read more about it on Medium http://bit.ly/2jdg1Dd


I designed a prototype for a mobile ticketing app for Atac (Rome’s public transport company) to help reduce the €80 million yearly loss caused by people not purchasing tickets.


My goal was then to create an app able to make the ticket purchase an easiere experience by answeing these user needs:

- Buy a ticket, everywhere, at any time of the day

- Being able to know how much time is left - before the ticket expires (the most common kind of Atac ticket last 90 minutes and provides unlimited bus rides in that time or a single subway ride)

- Buy more than one ticket (for parents with children, or for groups traveling together)

- Being able to pay with Paypal to avoid sharing credit cards info

- The app should be extremely easy and fast to use. therefore the number of taps required to purchase a ticket should be less as possible

- (Hopefully) using less paper and ink.
Meet MobileTicket by ATAC, the best service to purchase a ticket for Rome’s public transport.

Researching user needs

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First ideas about user flow on the app


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Splash, loading and start pages

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Payment options, number of tickets, Paypal page

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My ticket, QR code detail, all my tickets

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The background in the Start page could be changed accordingly to events, national holidays, for sending a message to users, or (as shown here) for advertising.

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It is important to understand that to provide the best experience, the app and it’s data should be open and shared with other apps and services, from Google maps to bike and car sharing apps.

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Using Format